
So, while we’re on the subject of American cultural exports, let’s consider Coca-Cola. Coca-Cola is certainly the most widely-recognized American export to the world: certainly more so than Ford, or Levis, or even McDonalds. Here in France, ordering “un Coca” is as commonplace as ordering “a Coke” back in the U.S., but there is a difference—and I’m not just talking about slightly smaller cans and much higher prices—I’m talking about the taste.
To be upfront about this, I haven’t been a “regular” Coke drinker for quite some time. With my metabolism, I just can’t afford all those extra calories, so I almost always drink Coke Zero. Every now and then, though, when I want to splurge, I do have regular Coke (or “Coca normal” here). The first time I drank a Coca normal here in France, I was struck by how good it tasted! Was it that I hadn’t had one in a while? Or was it some special recipe for the French market? (I knew that in certain markets, the recipe is tweaked to appeal to local tastebuds.)