I often complain about sticker shock in France, and with good reason. Everything here — except for French wine — is more expensive than it is back in the States. Part of the explanation for that is the TVA (or VAT, “value added tax” in English), which approaches 20% for some things. Another reason is that the cost of production is just higher here. For an American, the sticker shock can sometimes be eye-popping, even before converting the price you’re looking at into dollars. Translation: to appreciate the true impact on your wallet, tack on another 30% if you’re spending money you earned in dollars.
I commented on this most recently in my post about the Pumpkin Spice Latte at Starbucks. Everybody already knows that the prices at Starbucks are simply outrageous, but Starbucks in Europe is just a whole other story. I mean, a tall latte for $6 is off the rails — not that it prevented me from buying one last week. After all, c’est la vie here in France; after a while, you just get used to it. These days, I’m completely accustomed to paying $3.50 for an espresso and $14 for a cocktail, getting one hour of talk time with unlimited texts and data for $60 a month, and thinking that a $12 Chipotle burrito isn’t too bad a price.
But last week, I stumbled across this: Continue reading Hot Dogs, Bagels, and Sticker Shock