Photo: “Celebrate 125 years of the legend.” A Coca-Cola anniversary giveaway at Place de la République, Paris, January 2012. © 2012 Samuel Michael Bell, all rights reserved
So, while we’re on the subject of American cultural exports, let’s consider Coca-Cola. Coca-Cola is certainly the most widely-recognized American export to the world: certainly more so than Ford, or Levis, or even McDonalds. Here in France, ordering “un Coca” is as commonplace as ordering “a Coke” back in the U.S., but there is a difference here—and I’m not just talking about slightly smaller cans and much higher prices—I’m talking about the taste.
To be upfront about this, I haven’t been a “regular” Coke drinker for quite some time. With my metabolism, I just can’t afford all those extra calories, so I almost always drink Coke Zero. Every now and then, though, when I want to splurge, I do have regular Coke (or “Coca normal” here). The first time I drank a Coca normal here in France, I was struck by how good it tasted! Was it that I hadn’t had one in a while? Or was it some special recipe for the French market? (I knew that in certain markets, the recipe is tweaked to appeal to local tastebuds.) Continue reading Why Coke Tastes Better in France