Even Americans Want a Taste

For better or for worse, there’s no denying that American fast food has become arguably as popular in France as it is back home. If you live in a city, there’s always a KFC, a Pizza Hut, or a McDonald’s in the neighborhood. What’s interesting from an American perspective is how these places can feel simultaneously so familiar and so foreign. The idea, of course, is to take an American brand and make it appeal to a French consumer, so sometimes you end up with some interesting cross-cultural creations. Some are very clear efforts to transform traditional favorites. Take, for example, the one that even made the news back in the States: Continue reading Even Americans Want a Taste

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Chipotle: The Final Analysis

© 2012 Samuel Michael Bell, all rights reserved

Thursday, I wrote how ecstatic I was about the opening of a Chipotle Mexican Grill here in Paris because I could finally get my Mexican fast food fix. Obviously, like any great international city, Paris has an array of good Mexican restaurants, but every now and then, you just crave that mass-produced, no-surprise flavor you get from fast food. Before coming to live in Paris, I had become a big fan of Chipotle, so when I first heard that they’d opened a location here, I made plans to go there for the lunch the very next day.

Now, before I get to my review of Chipotle Paris, I should note for those of you who are not aware that American fast food often undergoes a slight transformation when it crosses borders and oceans. It makes sense, I guess, that fast food restaurateurs want to ensure, while staying true to the brand, that what they serve overseas will also appeal to the local palate. I’ll never forget the first time I encountered this as a high school student traveling to London in 1989. After just a few days of subsisting on the rather bland English fare served up at our hotel, a few of us set out on a foraging mission to find something quintessentially American. (After all, you can only eat roast beef and garden peas for so long.) We descended on the first Pizza Hut we could find, already salivating over the Super Supreme pan pizzas we were going to order. We weren’t at all prepared to find on the menu such “foreign” creations as prawn pizza or chicken and sweet corn pizza. The same is true in France, of course, where even KFC and McDonald’s offer several menu items that were clearly dreamed up by a kitchen team with absolutely no American members. Take for instance, the most recent addition to the French “McDo” (pronounced “mac-doe”) menu:

Continue reading Chipotle: The Final Analysis