Even Americans Want a Taste


For better or for worse, there’s no denying that American fast food has become arguably as popular in France as it is back home. If you live in a city, there’s always a KFC, a Pizza Hut, or a McDonald’s in the neighborhood. What’s interesting from an American perspective is how these places can feel simultaneously so familiar and so foreign. The idea, of course, is to take an American brand and make it appeal to a French consumer, so sometimes you end up with some interesting cross-cultural creations. Some are very clear efforts to transform traditional favorites. Take, for example, the one that even made the news back in the States: Continue reading Even Americans Want a Taste