“Let’s stay civil …”

I complain a good bit about the Paris Métro: despite its art nouveau charm, it’s often a crowded, noisy, and filthy experience. I usually don’t give the RATP (the company that operates the transit system) much credit either, but I have to tip my hat to the recently launched third generation of its “civility” campaign, “Restons civils sur toute la ligne” (“Let’s stay civil on the whole line”). Like earlier “seasons,” the campaign uses clever little “proverbs” and animal characters to remind passengers how to conduct themselves in the Métro … and the subtle nod to the fables of La Fontaine is so, so apropos for a French audience. The ads also integrate graphics representing transit lines into the proverbs. Only time will tell if the campaign will have any real impact on the daily transit experience, but until it does, we can at least enjoy the ads … Continue reading “Let’s stay civil …”

Advertisements