That Grey Goose doesn’t actually speak French?!

© GREY GOOSE

While sitting on the tarmac in Charlotte last Sunday, waiting for my return flight to France to take off, I was flipping through the pages of the duty-free magazine and I happened across an ad for Grey Goose. And I thought to myself, “Now there’s an interesting subject for my blog: the French vodka that French people don’t drink.”

You may know that Grey Goose is the second-best-selling imported vodka in the United States, and the number one super-premium vodka. But what explains Grey Goose’s success against other vodkas, including other super-premiums like the Polish Belvedere? Certainly it has to do with Grey Goose’s exceptionally smooth taste, but it also has to do with its exceptionally smooth marketing. Grey Goose has created a certain cachet that is based almost entirely on its French origins. In short …

Grey Goose is a French goose.

Grey Goose is a chic goose.

Grey Goose is a goose de grande qualité. Continue reading That Grey Goose doesn’t actually speak French?!

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