“I can’t believe it’s not butter!”

SPOILER ALERT: This post may contain spoilers for fans of Mad Men who aren’t up to date with the episode that aired on May 12, 2013.

So, I’ve been watching Mad Men pretty religiously since the sixth season debuted on April 7, but I have to be honest: I’m having a tough time getting into this season. There are a few things that are bugging me, but nothing more so than Don Draper‘s affair with his neighbor, Sylvia Rosen. I’m so over that storyline that every time I see Linda Cardellini onscreen now, I just sigh and roll my eyes. Thankfully, though, it seems the tryst may have finally met its long overdue death. There have been a few bright spots for me so far this season, of course: the wake for Roger‘s mother in the season premiere was one. The history nerd that I am, I’m also digging the show’s tangential nods to the events of 1968. It’s given me an opportunity to discuss that turbulent period of US history with Michel: from Tet, to the assassination of Martin Luther King, Jr., to Chicago ’68. But even though Sunday’s episode ended with the assassination of Bobby Kennedy, I found myself talking about a completely different history, a French history … the history of margarine. Continue reading “I can’t believe it’s not butter!”

That Grey Goose doesn’t actually speak French?!


While sitting on the tarmac in Charlotte last Sunday, waiting for my return flight to France to take off, I was flipping through the pages of the duty-free magazine and I happened across an ad for Grey Goose. And I thought to myself, “Now there’s an interesting subject for my blog: the French vodka that French people don’t drink.”

You may know that Grey Goose is the second-best-selling imported vodka in the United States, and the number one super-premium vodka. But what explains Grey Goose’s success against other vodkas, including other super-premiums like the Polish Belvedere? Certainly it has to do with Grey Goose’s exceptionally smooth taste, but it also has to do with its exceptionally smooth marketing. Grey Goose has created a certain cachet that is based almost entirely on its French origins. In short …

Grey Goose is a French goose.

Grey Goose is a chic goose.

Grey Goose is a goose de grande qualité. Continue reading That Grey Goose doesn’t actually speak French?!